Founded in 2014, the Seoul-based label has the contrast between Scandinavian and Korean at its core. The brand’s name itself combines both cultures: ‘Andersson’ refers to an old Scandinavian name while ‘Bell’ represents the traditional Korean temple bells. 

Celebrating talented designers during fashion week is important, but noticing the effort coming from the fashion scene happening in the streets is just as necessary. 

Entering a new fashion season doesn’t mean that we need to forget about previous styling efforts and initiatives. Fashion is forever evolving. And even though some make us believe there is an “in” and an “out”, deep down we know that it’s more about personality than trends.

This selection of looks celebrates the personal style and taste that makes fashion so special.