The New Originals SS25: A Tribute to Sound and Culture

Amsterdam-based brand The New Originals presents its Spring/Summer ’25 collection, inspired by musical environments and movements such as ‘Soundsystem’ culture. To bring this vision to life, the brand features @1.06library, a preservation project curated by @drknghts.bpm, Dedicated to archiving and celebrating physical music formats like vinyl, cassettes, and CDs, 1.06 Library embodies the spirit of musical heritage and discovery.

This campaign is a testament to how brands and creatives can uplift each other, proving that it’s not just about numbers but authentic cultural representation.

Head over to their website to explore the Spring/Summer ’25 collection and discover the latest pieces.

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