Giving with purpose: Yus’ Ramadam Initiative for Charity and Prayer

As Muslims around the world observe Ramadan, a period of deep reflection, prayer, and generosity, designer and creative Yus has launched a project that embodies the essence of the holy month. Inspired by Laylatul Qadr (The Night of Power)—the night the Qur’an was first revealed and when acts of worship and charity hold exponential reward—Yus has introduced two meaningful products that highlight two of the five pillars of Islam: Charity and Prayer.

His latest drop consists of:

- The 4Sudan Football Jersey – A powerful statement in support of Sudan, where millions are facing an ongoing humanitarian crisis. All profits from this jersey will be donated to SAPA, a non-profit organization providing critical medical aid, food supplies, and shelter to those in need.

- The Q• Way Tee – A t-shirt that serves as both a fashion statement and a tool for devotion, featuring a Qibla compass attachment to help Muslims locate the direction of prayer. All profits from this piece will support Hajjah Naziha Charity’s Umrah & Hajj pilgrimage fund, an initiative that grants those less fortunate the opportunity to visit Mecca.

This initiative not only reflects Yus’ commitment to using fashion as a force for good but also serves as a reminder of the power of collective giving. By aligning this drop with the significance of Laylatul Qadr—when a single act of charity holds the reward of a lifetime—he is encouraging a global community to take part in something greater than themselves.

Every purchase is an act of Sadaqah, an opportunity to give and uplift others during this sacred month.

With the support of a dedicated team, including Dennis, Luchi, Meda, Iman, and Younis, and above all, faith in Allah SWT, this project stands as a testament to the transformative power of both intention and action.