Sneaker of the Year: Kids of Immigrants’ Nike SNDR Max Drops at Patta Amsterdam

Prepare yourselves for the sneaker release of the year! The highly anticipated Nike SNDR Max by Kids of Immigrants is dropping this Friday, the 27th, at the iconic Patta stores in Amsterdam and London.

Kids of Immigrants is more than just a brand; it’s a cultural movement. This multi-dimensional lifestyle brand bridges diverse cultures and experiences, authentically representing and empowering its community through intentional products and compelling storytelling. Founded in 2016 by Weleh Dennis, a Liberian-American, and Daniel Buezo, a Honduran-American, Kids of Immigrants embodies the spirit of unity and creativity. Weleh and Daniel, united by their shared experiences as kids of immigrants, have created a brand that spreads love and inspires creativity. Their mission is to support friends and make the best out of what you have, a message that resonates deeply with their followers.

The Nike SNDR Max is a testament to this mission. It’s not just a sneaker; it’s a symbol of cultural fusion, resilience, and the relentless pursuit of excellence. Every detail of the Nike SNDR Max, from the stitching to the colorways, tells a story of unity and creativity.

The Nike SNDR Max, also known as the "Sunrise," blends nostalgic influences from the late ’90s and early 2000s with a modern twist. This collaboration introduces a refreshed take on the Air Max Sunder silhouette, featuring TPU exterior webbing over a grid-patterned nylon upper, a departure from the original’s armor plating. The signature zipper enclosure and midsole remain intact, preserving the shoe’s functional design while adding a fresh look.

The “Sunrise” colorway is particularly striking, showcasing a gradient of orange and yellow inspired by the iconic Air Max Plus. These warm tones evoke the glow of a summer dawn, making the shoe visually stand out. The design captures the essence of a rising sun, symbolizing new beginnings and endless possibilities. The Persian Violet accents strongly contrast the warm hues, enhancing the sneaker's bold and dynamic aesthetic. This interplay of colors not only makes the shoe visually appealing but also tells a deeper story of unity and diversity, which are core values of Kids of Immigrants​

Available on the 27th
Patta Amsterdam, Zeedijk 68 (11:00 - 19:00) and Patta London, 6 Silver Pl (12:00 - 18:00)

Join the celebration and be part of this historic moment in sneaker culture—don’t miss out on the shoes of the year!


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JORDAN LUCA