Moving on we dive into the Jordan Luca SS24 collection named ‘About the Perspective of Life’. The London-based label was founded in 2018 by creative duo Jordan Bowen and Luca Marchetto.

@jordanluca_ltd is a brand that plays with the dialectic between authenticity and counterculture along with craftsmanship and commitment. Since its start, it’s gained in popularity as it offers an interesting approach to menswear and masculinity.

This last show was – as expected like the previous AW23 collection – a real success. For this last collection, Jordan Luca focused on a vibrant and meaningful colour: RED. Blood, life, murder and sex were themes at the core of this new show. At the same time familiar but truly refreshing, ‘About the Perspective of Life’ is injected with womenswear aesthetic cues along with more traditional menswear codes. This collection blurred the gender constructs and stigmas. Moreover, fetish symbols were displayed on the runway. Globally this collection follows the innovative and challenging path that the brand has undertaken since its birth.

Captured by @grace.haeun
Words by @koura.is.rosy

JORDAN LUCA

ALYX