ANDERSSON BELL

Words by Koura Rosi

Shot By Grace Haeun

Founded in 2014, the Seoul-based label has the contrast between Scandinavian and Korean at its core. The brand’s name itself combines both cultures: ‘Andersson’ refers to an old Scandinavian name while ‘Bell’ represents the traditional Korean temple bells. 

Designer Dohun Kim has brought something unique to the fashion landscape. Fashion communities gathered impatiently to see his latest, highly anticipated, collection in the historic Società del Giardino during Milan Fashion Week. 

The excitement for this show was fueled by the last Andersson Bell sneaker collaboration with Asics. And like a sneaker drop, this latest SS24 collection came like a bell ringing in the Andersson era. 

Sweetness filled the air with models coming down the catwalk holding wildflowers. The collection breathes freshness, combining architectural draping, thoughtful layering techniques and fluidity.