New Balance x Joe Fresh Goods

Looking for some new kicks? We got you covered. Check out the New Balance 2002R dropping tomorrow 🚨

in collaboration with @joefreshgoods who also Creative directed , “Conversations Amongst Us” a project trough visual campaigns that reimagines the 2002. In a culture where you're only as fresh as your white sneaks and your fit is the perfect conversation starter, this 2002 design takes cues from the historical and cultural styles of communication and celebrates the conversations within the Black community, while opening the landscape for new dialogue. Featuring suede and leather overlays, aged TPU accents, and 'Conversations Amongst Us' branding on the heel window and sockliner, this shoe is a conversation started for us all.

“Nails” . with the help of the women on my team I wanted to touch on my love of Black women gassing each other up, with the bathroom serving as the sanctuary for certain conversations.

• Joe Fresh Goods

“Nod” a visual representation of an idea I had about the dynamic of black men, non verbal communication and the nonchalant head-nod. Conversations Amongst Us.

• Joe Fresh Goods